What is a reader magnet?

I feel like I throw this term around a lot and I’m not sure people actually know what it is…  A “reader magnet” is a story that you give away to anyone who signs up to your mailing list. This is also called a lead magnet in other types of marketing. In the words of […]

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How to Start a Newsletter!

Don’t be scared, this is one of the best things you could ever do for your book selling career! Also, before I get into it, I want to give ALL the credit to my friend D.R. Bailey for HELPING ME to get my newsletter started. I was once scared of newsletters but his encouragement and […]

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