Cause not everyone wants to read your book.
LOL. Seriously. Being a New York Times Best Seller does not mean that EVERYONE read your book. It means tons of people did.
I think we can all name the MANY best sellers that we have not read…
SO, today I want to talk to you about Targets. Target Market, Target Audience, Target Reader. Call it what you want. There are a lot of things to consider in Book Marketing but this is THE MOST IMPORTANT THING. I have a Bachelors degree in Business and yes, they beat this into us, but it is true.
Marketing to people who don’t give a shit about your genre, is just dumb and a waste of your time and money.
A target audience is the demographic of people most likely to be interested in your product or service.The Balance – Small Business
That definition alone should get you on board with figuring out who is in your audience. It says that these people are MOST LIKELY to be INTERESTED in your product.
Kinda like how editors advertise to authors…
So LET’S DO THIS! Here are a few tip to help you figure out who your target audience is.
First, from Best in Writing, answer the following questions:
- What is the genre of your book?
- How will the book genre affect your book sells?
- How many copies are you planning to sell?
- In which countries do you want your book to sell?
- Who is your ideal reader?
- What does he/she want or need?
- How can you serve your readers needs as a writer/author?
Next they suggest this exercise which I find very effective:
- Try sitting alone in a quiet place, close your eyes, and imagine your book is published in its final form, and it is on the library shelves.
- Try to imagine two people approached your book and took it from the shelves. What do they look like? What is their age and gender? And how they react to your book?
- Dig deeper into their personalities. How did they think? What comes to their mind when they start reading your book?
For instance, how will a very old man react to your book? Is it too sexual, too violent or too far out for his sensibilities? On the flip side, a 20 year old man picks up your book. Are they bored? Is there not enough sex for them? Not enough violence? I think you see my point.
Still stumped? Try this:
- There are shows and movies in your genre. What is their target audience?
- Are YOU in your target audience? Who are you???
- Google it! This isn’t always as detailed as I would like but it can get you started.
- Check out your “competition”. Study best sellers authors in your genre. Twitter is a great place to see who is liking posts of authors in your genre and get to know there demographics. Don’t be creepy, please.
- Ask friends and family. They may not be in the audience, but they know what they like and they may give you some inside info.
Here is my secret top tip:
Use beta readers! Sometimes they are, and sometimes they are not in your audience, but talk to them about who they are and if they are in your market. The reason they are my top tip is because they ALREADY read your work. They will know, not only about being in an audience, but about your work specifically. Their insight can fit into multiple information categories and show you how to make your work marketable to those outside of your market as well.
Side note: You can also plan your product to a certain audience by picking your audience first and then creating your material. Not exactly artistic, but this is a normal business practice.
Once you know who your market is, plan your marketing around them! For instance, old ladies don’t use Snapchat and young people browse more on their phone than the computer. Keep these things in mind as you are planning.
I’m not the best marketer but I’m growing! As I learn more, so shall I bestow my knowledge on you!
Thank you for reading.
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